A cable accessories brand wanted premium packaging for their braided USB-C cable line that would justify a higher price point in retail.
The Challenge
Design packaging that communicates the premium quality of braided cables while keeping the unboxing experience simple and satisfying.
Our Solution
We used a soft-touch laminated sleeve with a die-cut window that reveals the cable texture. The sleeve includes a cable management system that keeps the product coiled and tangle-free.
Results
The premium packaging allowed the client to increase the retail price by 20% while maintaining the same sales volume. Customer reviews consistently mention the packaging quality.
Project Details
Client
ConnectPro
Location
Milan, Italy
Quantity
600,000 units
Material
Art paper, soft-touch lamination
Key Features
Soft-touch finish, cable management, spec panel
Timeline
3 weeks design, 4 weeks production