A gaming accessories brand needed eye-catching packaging for their limited-edition gaming phone cases targeting a young demographic.
The Challenge
Create packaging that appeals to a gaming audience aged 16-25 while keeping per-unit costs under 0.30 EUR.
Our Solution
We used a pull-out sleeve design with holographic foil accents and a QR code that unlocks in-game content. The sleeve is sized to fit standard retail pegboards while standing out visually.
Results
The packaging line sold out within 3 weeks of launch. The QR code engagement rate exceeded 60%, creating a new marketing channel for the client.
Project Details
Client
GameShield
Location
Berlin, Germany
Quantity
300,000 units
Material
Art paper, holographic foil
Key Features
Holographic accents, QR code, collectable series
Timeline
3 weeks design, 5 weeks production