A major audio brand needed a cohesive packaging system across their entire product line — from entry-level earbuds to premium over-ear headphones. The design needed to be recognizable across all price points.
The Challenge
Create a scalable packaging system that maintains brand consistency across products ranging from 20 EUR to 300 EUR.
Our Solution
We developed a modular packaging family using three base structures (sleeve, book-style, and rigid box) with consistent color palette, typography, and material finishes. Each tier builds upon the same visual DNA.
Results
The unified packaging system reduced the client's packaging management overhead by 40% and strengthened brand recognition in retail environments.
Project Details
Client
SoundWave Electronics
Location
Shenzhen, China
Quantity
2,000,000 units
Material
Art paper, kraft paper, rigid board
Key Features
Unified branding, eco-friendly options, size range
Timeline
6 weeks design, 8 weeks production