A leading European smartphone brand approached us for their flagship device launch. They needed packaging that would match their premium brand positioning while protecting the device during global distribution.
The Challenge
Create a premium unboxing experience that justifies the flagship price point while meeting tight launch deadlines.
Our Solution
We developed a custom rigid box with a magnetic flap closure, soft-touch lamination, and a precision-cut foam insert. The interior features a velvet-lined compartment with the device positioned at a 15-degree angle for optimal presentation.
Results
The packaging contributed to a 25% increase in pre-orders compared to the previous model launch. Customer satisfaction scores for the unboxing experience reached 96%.
Project Details
Client
TechMobile Europe
Location
Madrid, Spain
Quantity
500,000 units
Material
Rigid cardboard, velvet interior
Key Features
Magnetic closure, gold foil logo, spot UV
Timeline
3 weeks design, 4 weeks production